For franchise brands

Your franchise runs on agents, not logins.

Your owners don’t sit in software. They talk to their agent from the truck. The screens exist so you can check the work — not so somebody has to do the work.

Why this exists

Software with AI inside it is still software people have to log into.

Franchise brands already have a CRM, a quoting tool, a scheduler, and a website vendor. Adding an AI adjective does not change who does the work. Fraink is the other way around: the agent is the product. Your websites, your leads, your pipeline, your onboarding — it works all of it, and you check the work from your phone.

What you get

The whole system for a franchise brand. One agent works it.

Location websites

Every territory gets its own site, on brand, without the franchisee touching a website builder. Corporate keeps the design. The owner gets the leads.

Lead intake and routing

A homeowner fills in a form at 7am. It lands in the right territory with a next step and a due date, and the owner hears about it from their agent.

Franchisee pipeline

Every open job and every open candidate stays current. When the site visit is logged, the job moves. Nobody updates a board, and nobody reconstructs the week from memory.

Onboarding and training

A new owner is set up, trained, and working the same workflow from day one. What is expected and what is owed live in the same place — not in a binder.

One lead, start to finish

From a 7am form to a scheduled job, without anyone opening a dashboard.

Priya fills in the form on the Marietta site. Fraink puts “Call Priya” on Sam’s Today list. Sam books the visit from his truck, logs it, and the quote drafts itself from the price list. Priya pays the deposit online. The job is open before lunch.

The same agent works franchise development. When Dana Smith asks about a North Metro territory, the candidate moves from inquiry to award the same way — one step at a time, with a person’s name on every change.

See both workflows, stage by stage

Website form becomes a record in your workflow, then a message in conversation Website form 7:02am · Marietta Workflow Call Priya · due today Conversation Sam’s agent

Your workflow

We set up the workflow with you. It matches how your business actually runs.

Call, site visit, quote, follow-up, deposit, open job — or whatever your stages are. Each one has a next step and a due date. When the step is done, someone taps how it went and the job moves.

An example home-services workflow: call, site visit, quote, follow-up, deposit, open job call site visit quote follow-up deposit open job

What the agent does at each stage

Two kinds of action

The agent does the work it is allowed to do. You still own the rest.

Without asking

Read the pipeline. Draft the quote. Put the next call on Today. Flag what is overdue. Keep the record current so the week does not live in someone’s head.

Inside your permissions

When a change would write to the workflow — a new lead, a completed step, a page on a location site — the agent acts only as far as the person who connected it already can. Never beyond them.

An owner standing by a work truck, phone in hand, checking the day’s jobs

Who sees what

Your franchisees see their territory. You see all of them.

Nothing changes without a person’s name on it. There is no second permission system to maintain — access follows the roles you already gave people, and a change to those roles takes effect immediately.

How far an agent can act

Day one

Three steps, then the agent is working.

  • connect your assistant
  • approve in your browser
  • walk one live job

Connect your assistant.

Gemini, ChatGPT, Claude, Grok — and more. The assistant you already talk to is the one that works your workflow.

Approve in your browser.

You are already signed in. One click ties the assistant to what you can already reach, and nothing more.

Walk one live job.

Bring a real lead from last week. See what the agent does with it, and what still waits on you.

Walkthrough

Bring one brand, one territory, and the tools you use today.

We walk your workflow against a live lead. No generic deck.